not controversial
A global movement raising awareness of our common dignity and rights — grounded in international law, and open to everyone.
We make it beautifully easy to stand up for human rights, our children’s rights and the power of our common humanity. Join us.
100M+ views on Instagram · 53 000+ followers
What Not Controversial is
Not Controversial started as a simple idea: that some things should not be up for debate. That every child deserves protection. That human dignity is universal. That international law applies to all of us, everywhere.
What started as Ikke Kontroversielt in Norway — a series of statements about what should never be up for debate — has reached over 100 million views, and grown into a global movement.
Download our statements —
And start engaging
Enter your name and email, and we’ll send you our Not Controversial statements — ready to share — along with a simple guide on how to get involved: how to share and amplify, how to make your own videos, how to create your own Not Controversial art, and more.
Ways to engage
Share & amplify
Every time you share a Not Controversial statement, you help it reach someone new. Share as stories, reels or posts, add your own picture, tag @not_controversial_ and add friends as collaborators. Always credit artists and sources.
Create your own
What do you believe is not controversial? Make your own video, or create your own Not Controversial art using our colours and style. Share it, tag us, and invite two friends to do the same.
Spark a conversation
Some of the most powerful things happen in conversation. Sit down with someone — a friend, a colleague, someone whose perspective you’re curious about — and share what you each believe is not controversial. No debate. Just real dialogue.
What’s next
We’re intentionally co-creating more common ground, to move us towards brighter futures: Not Controversial Dialogue — a way to bring people together, across difference. More on this soon.
Want to support or collaborate on this? We’d love to hear from you.